CMChelsea MarsLet’s talk

Growth, lifecycle & content marketing leader

I turn customer insight into growth systems.

I'm Chelsea Mars, a marketing leader who connects the creative work that customers feel with the operations, journeys and measurement that makes growth repeatable.

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Chelsea Mars
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Marketer by trade,
marketer by personality.

700%Landing page leads
203%Form submissions
200KContacts migrated
260%Agency revenue growth
01

About

Marketer by trade.
Marketer by personality.

I’m convinced that the 7 Ps can help you navigate almost any situation in life. I catch myself dissecting good and bad branding everywhere I go, and I love getting completely carried away by a brainstorm. I bring creative energy to everything I do, whether I’m mapping a customer journey or helping my kids turn a cardboard box into a full construction project.

Words to live by: Know your audience, reduce friction, and never underestimate the power of good positioning.
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Career trajectory

A career built by following the whole problem opportunity.

A look at how my work has evolved across growth, content, marketing technology, operations, and team leadership. Filter by the kind of work you want to see.

13 projects

Across 14 years of marketing leadership

2023 to present

First Bank

VP, Content Marketing & Analytics Manager

Leading lifecycle, acquisition, content, CRM, website strategy, and analytics across a regional bank with 113 branches.

HubSpot transformation

Migrated 200K marketing contacts from MessageGears to HubSpot and built the data, automation, segmentation, and reporting foundation behind a more mature lifecycle program.

  • CRM
  • Automation
  • Marketing operations
View case study
Challenge

Customer, product, and campaign data lived across disconnected systems, limiting segmentation, automation, and confidence in reporting.

Leadership

Led the RFP, business case, risk review, and migration spanning nine months; designed custom objects, API integrations, properties, governance, and phased cutover.

Impact

Migrated 200K contacts, approximately 30 templates, 15 forms, and six onboarding journeys on deadline, with stronger segmentation and no service interruption.

Web lead optimization

Reworked digital conversion paths and automated lead routing, contributing to 203% growth in form submissions and 59% growth in business banking leads.

  • Growth
  • UX
  • Analytics
View case study
Challenge

Website traffic was not consistently converting, and submitted leads could be delayed by manual branch lookup and inconsistent routing.

Leadership

Redesigned /learn and /business content and CTA architecture using testing insights, then implemented automated HubSpot routing based on location and form data.

Impact

203% YoY increase in form submissions, 59% increase in business banking leads, and faster delivery to the right branch.

Peak Financial Wellness

Led an integrated campaign across 113 branches and digital channels that increased landing page leads 700%.

  • Campaign strategy
  • Content
  • Leadership
View case study
Challenge

Unexpected constraints removed the original execution path, leaving an accelerated timeline of four weeks and a campaign that still needed to launch everywhere at once.

Leadership

Guided strategy, messaging, and an internal creative team across branch collateral, web, display, email, and social.

Impact

700% lift in landing page leads, 62% more QR scans, 10% more page traffic, and on time delivery to all 113 branches.

Good to Know

Helped turn financial education into a scalable content and lifecycle platform built around useful customer experiences.

  • Content strategy
  • Lifecycle
  • Customer experience
View case study
Challenge

Educational content needed to feel human and useful while still connecting to measurable customer journeys in a regulated environment.

Leadership

Served as internal project lead with The Rivers Agency; defined goals, guided messaging and UX, aligned compliance and product feedback, and connected the hub to nurture efforts.

Impact

Established a scalable foundation for acquisition and engagement, strengthened the brand’s focus on customer needs, and earned a published agency case study.

A clearer operating system for Marketing

Current build

Turning scattered requests and invisible workloads into a shared system for planning and delivery.

  • Project management
  • Workflows
  • Change leadership
View case study
Challenge

Marketing and Internal Communications needed a more consistent way to intake work, see capacity, and coordinate across teams.

Leadership

Leading a Monday.com rollout with request forms, task workflows, and dashboards for branch collateral, advertising, events, and other shared work.

Impact

Building the foundation for clearer priorities, workload forecasting, and more accountable delivery across teams.

Executive marketing measurement

Current build

Creating a durable baseline for what marketing is generating now and what future demand signals suggest.

  • Analytics
  • Reporting
  • Data strategy
View case study
Challenge

Monthly and quarterly reporting contained useful activity data but lacked a consistent executive narrative and scalable data foundation.

Leadership

Redesigned reporting around repeatable demand and influence questions, then began automating dashboards and improving data accuracy.

Impact

A clearer view for decision making that spans leads, forms, sessions, email, search visibility, social relevance, and emerging demand.

Treasury Services Hub

Current build

Replacing fragmented PDF packets with a scalable education and onboarding experience.

  • Content strategy
  • Onboarding
  • Project leadership
View case study
Challenge

Business clients and internal teams relied on outdated, disconnected product materials during a complex onboarding journey.

Leadership

Partnering with Treasury to define the content architecture, product education, and customer journey for a centralized digital hub.

Impact

Creating a clearer onboarding experience designed to reduce confusion and support future content expansion.

Immediate business onboarding

Replacing a daily spreadsheet handoff with an immediate customer experience.

  • Lifecycle
  • Automation
  • Customer experience
View case study
Challenge

Business Online Banking customers waited on a batch process for welcome instructions and temporary password delivery.

Leadership

Mapped the experience and coordinated form, data, and CRM automation so submissions could trigger the next steps immediately.

Impact

Converted a manual daily process into a faster, more consistent onboarding journey with performance visibility for Business Support.

2022 to 2023

Authentic Form & Function

Project Manager, Branding & Creative Operations

Managed a $1M client portfolio while strengthening the systems behind creative delivery, resourcing, and client communication.

An agency operating model built around project phases

Gave a creative team more visibility into scope, budget, and delivery across a $1M client portfolio.

  • Project management
  • Creative operations
  • Client leadership
View case study
Challenge

Project status, client communication, and resourcing needed a more predictable structure tied to what had actually been scoped and sold.

Leadership

Shifted Asana to project phase management connected to budgeted hours; automated status updates through Asana, Google Docs, and Gmail; improved huddles, approvals, and capacity forecasting.

Impact

Created a clearer delivery rhythm for clients and the internal team while strengthening accountability across a valuable portfolio.

2018 to 2022

Duke Chronicle / Pitch Story Lab

Managing Director, Marketing

Built the people, offer, and operating model behind a growing student run creative agency.

Building a student run agency

Turned an early creative services idea into a repeatable model that generated revenue.

  • Team leadership
  • Agency growth
  • Project management
View case study
Challenge

A student team needed the skills, structure, and market credibility to win and deliver professional client work.

Leadership

Led and developed roughly 20 student employees across prospecting, scoping, briefing, ideation, pitching, project management, and account management.

Impact

Drove 260% revenue growth, increased billable work, expanded services, and established repeat clients including Duke Health.

2017 to 2021

Band Together NC

Senior Marketing Manager

Applied campaign, content, and audience strategy to purpose driven work alongside a full time career.

Marketing in service of community

Brought sustained marketing leadership to a purpose driven organization over four years.

  • Campaigns
  • Content
  • Community
View case study
Challenge

Community impact depends on building attention, trust, and participation around a shared cause.

Leadership

Supported the organization’s marketing with campaign, content, audience, and project leadership.

Impact

Deepened a leadership style grounded in resourcefulness, empathy, and meaningful outcomes beyond shareholder value.

2015 to 2017

Divi Resorts

Multimedia Marketing Specialist

Created and coordinated multimedia work across international destinations, formats, and teams.

Global brand storytelling in motion

Coordinated ambitious multimedia work across destinations and formats.

  • Creative direction
  • Multimedia
  • Campaigns
View case study
Challenge

A hospitality brand needed consistent, compelling creative across multiple resorts and international locations.

Leadership

Produced global digital and print campaigns and directed a brand storytelling initiative using drones across multiple locations.

Impact

Expanded direct production into creative direction across locations and earned 2016 Employee of the Year recognition.

2012 to 2016

Yellow Lens Marketing

Freelance Marketer

Built an entrepreneurial foundation by moving fluidly between client strategy and direct execution.

Learning to own the whole problem

Built the entrepreneurial foundation for a career spanning creative and analytical work.

  • Strategy
  • Client services
  • Execution
View case study
Challenge

Independent client work rarely arrives with a prepared strategy, team, or operating playbook.

Leadership

Worked directly across client needs, translating business goals into practical marketing execution and learning to move fluidly between strategy and making.

Impact

Built the range, initiative, and customer empathy that later became a hallmark of leadership roles with greater scale.

Let’s connect

Want to talk marketing, customer journeys, or a complicated growth problem? I’m always happy to connect.

Send me a note Connect on LinkedIn